The three S’s – ease, sociability, and security – tend to be a solid base for dating website. Why does it feel like many internet sites tend to be mysteriously missing all of them using their business plans?

Type LikeBright, another dating website founded in Seattle that aims to purge deception through the internet dating scene. It really is a tall purchase, but Ron Lai, Sonya Lai (yes, they truly are siblings), and Nick Soman tend to be determined meet up with it. The trio met while their studies at Harvard, and chose to receive LikeBright this present year within the TechStars, a business enterprise that phone calls itself the “number 1 startup accelerator in the world,” plan in Seattle.

Their particular aim, as told Aislyn Green of, isn’t difficult: “LikeBright is actually a TechStars Seattle business attempting to create dating easy, social and safe for couples seeking females.” Females everywhere – and lots of males – complain in regards to the decreased count on and rampant lying that plagues online dating services. For a few, its come to be this type of a problem which they’ve abadndoned online dating sites completely in support of returning to the original ways of online dating which they’d as soon as rejected, like meeting through buddies or at social gatherings. LikeBright is designed to fight this issue by “constructing a dating layer on fb to simply help women meet individuals through the men and women they trust.”

The determination for LikeBright originated personal experience. Sonya ended up being powered by a desire to help the girl feminine pals browse the sometimes-dangerous realm of internet dating, and desired to spot increased exposure of the issues, typically dismissed, that women care about in relation to looking for really love using the internet. Ron, a regular tourist, was stimulated to generate a website that met his nomadic needs, and Nick discovered for the property value fulfilling a date through some one you confidence when a lady pal launched him to his girlfriend.

Before creating your website, the trio done 50 real time interviews with women who planned to discuss their unique experiences with online dating sites. The answers they got varied from entertaining to the horrifying, like “every thing appeared good. Then he questioned myself if I smoked meth” and “he had been 11 and that I was required to drive him home. He previously walked entirely anywhere.” Determined your globe lacked a dating web site that leaves women initially, LikeBright was created.

LikeBright is actually invested in generating an atmosphere built on the 3 S’s. Signing up for the site is easy: it will take 30 seconds to register via Facebook Connect. The site encourages sociability by providing users a social context for the singles they see and allowing them to communicate with buddies – affixed or not – on the internet site. And it is safe: females are able to use LikeBright anonymously, and every man on the site is actually vouched for.